Let’s face the truth! The shift from traditional to digital marketing and the evolving consumer preferences have made social media a crucial part of your marketing strategy. It doesn’t matter if your business belongs to the construction, clothing, cement, media, or any sector, you need to leverage social media for reaching out to their target audience effectively. In this post, you will find some useful tips to uplift your social media marketing strategy.
Apart from this, social media channels help your potential customers know that your products exist in the market, thus creating brand awareness. And this is very crucial in today’s highly competitive markets. This is because if your prospects wouldn’t be aware of your product offerings, they would never pick them while shopping.
Still not convinced why you should uplift your social media marketing strategy for promising business success? Have a look at a few past studies yourself!
- According to Statista Research, almost 50 percent of the world’s population uses social media. This means there are approximately 3 billion social media users worldwide.
- A survey conducted by the Global Web Index revealed that 54 percent of social users use social media to research about products.
- PWC discovered in one of their studies that social media networks are the primary source of inspiration for purchases, with 37percent of consumers finding purchase inspiration through the channel.
So, if you are looking to reach out to your intended audience successfully for establishing your brand, and expanding your customer base, an effective social media strategy is all your business needs.
Unsure how to go about it? Don’t worry, we have your back! Here are the 7, tried and tested tips that can help elevate your social media game:
Tip #1 Select the Right Social Media Channels
It is no secret that every social media channel is different, hence targets a different type of audience. Thus, while devising your social media strategy, you should understand the needs, characteristics, and social media usage patterns of your audience. This helps in choosing the most appropriate social channels for connecting with your prospects.
Kepios study revealed that Facebook is used the most worldwide. Therefore, you might consider making Facebook the primary social media marketing channel for your business. But you know what? It might not work out for you. This is because if you’re looking to target a professional audience, then LinkedIn works better.
The research identified that LinkedIn is responsible for 80 percent of B2B leads. On the other hand, Twitter and Facebook accounted for 12 percent, and 7 percent of B2B leads, respectively. Therefore, it is best to select the social media channels that are actively used by your audience.
Tip #2 Optimize Your Social Media Channels
Once you have finalized the social media channels of your choice, the next step is to ensure that your social media profiles reflect your brand identity. Wondering how to go about it? Here is how you can improve your social media profiles successfully.
- Provide up-to-date information in the about section of your social media profiles.
- Add a relevant Call-to-Action button, including Book Now, Contact Us, Shop Now, on your social media pages. For example, if you are looking to encourage online product purchases, then you can choose ‘Shop Now’ as your CTA.
- Show the audience your best content by pinning it on top of your social media profile.
- Increase your social media profiles’ reach by optimizing them for SEO.
Tip #3 Share Gated Content
In today’s information age, one of the most popular and effective digital marketing techniques is none other than content marketing. This is because it helps in establishing your brand image and educating your audience about your product offerings.
According to the Content Marketing Institute (CMI), around 72 percent of marketers said that content marketing boosts engagement.
Similarly, another research conducted by HubSpot revealed that 70 percent of marketers are actively investing in content marketing.
All in all, the real question is,how do you know if your intended audience is reading your content? The simple answer is by gating the content that you post and uplift your social media as it allows you to capture lead details.
Not sure how gated content posts look like? Have a look at the example below!
Therefore, if you want to uplift your social media strategy to work out, you should start sharing gated content on your social media profiles.
Tip #4 Leverage Paid Ads
Due to the growing popularity of social media as a means of marketing, every other company is utilizing social media to stand out in the minds of their target audience. This means that your competitors are present on social media and fighting for your audience’s attention as well.
Therefore, to expand your reach, you should experiment with paid ads on social media. Here is an example of an interesting sponsored ad by Buffer.
However, many brands are hesitant in leveraging social media ads because if they are run the wrong way, they can cost you a considerable amount of money.
Here are a few simple yet amazing tricks that can help you in running social media ads successfully:
- Select the right type of ad, like photo, carousel, dynamic, and slideshow.
- To make your ads work, use visual elements, including a CTA button, your company logo, etc.
- While running social ads, you can also leverage the multiple targeting options available, for example, location-based, or interest-based.
Tip #5 Unlock the Power of Influencer Marketing
According to a study conducted by InfluencerDB, there are more than 500,000 active influencers on Instagram, and among them, 81 percent of influencers have followers around 15,000 to 100,000 users. This is because people follow their most favorite influencer’s recommendations and buy products accordingly.
Nonetheless, getting a relevant influencer on-board can be a challenging task. Many businesses face trouble in finding an appropriate industry influencer. The Global Comms Report: Challenges and Trends (2018) identified that only 39 percent of influencers in the US are able to find the right influencers.
Therefore, while selecting an influencer for your business, you should always remember the three Rs of influencer marketing:
Tip #6 Run Interesting Social Media Contests
Research by small biz trends discovered that social media contests have a 34 percent conversion rate that is higher than other types of content. This proves thatrunning an engaging social media contest helps boost your audience engagement and convert your followers into brand loyalists.
So, if you want to take your social media game to the next level, you should run exciting social media contests regularly. Not sure how to run a successful social media contest? Here is what you need to know:
- You contest should have defined and specific goals, for instance,one goal could be to expand the number of social media followers.
- Clearly define the eligibility criteria so that there is no room for confusion.
- Have a defined date for the announcement of winners.
- Make sure you have an interesting giveaway for the winners of the contest.
- Promote your contest on social media.
Tip #7 Humanize Your Brand
To make an impact, it is essential to add a human touch to your social media posts. This allows your audience to relate to your brand. Besides this, it lets you build a deeper connection with your target audience, thus stopping them from switching towards other brands.
For example, if you own an online leather store, along with promoting your customized leather jackets, leather bags and Jodhpur boots, offer sales onspecial events, like Halloween, and posts about them on your social media in order to make the brand relatable and relevant.
The Bottom Line
The final takeaway is that to uplift your social media should be a significant part of your marketing efforts, primarily if you’re operating in an intensely competitive and dynamic industry. Therefore, it is best that you experiment with the tips mentioned above and tricks for attracting your target audience.
However, it is essential to remember that consistency is critical. Hence, if you really want to make your social media marketing efforts work, you need a proper implementation plan.